HOW IT
STARTED
Six years after her first job at Ultra16 (Sony, Y&R, Ryko), and on the heels of three years heading up creative development at Dietstrychnine aka DS9 (Georgina Goodman, Dan the Automator), Eena Daou created Layerframe in 2006, with HQ at Lafayette St. in NYC.
It was an exciting and transitional time in tech, right before the explosion of social media, CMS, SaaS and the iPhone era. Eena and early partners focused on getting new clients and working to develop a powerful in-house team that could tackle the larger and more elaborate projects that were coming our way.
Early Layerframe clients included The Hartford, Walmart, Nintendo's Mario 3D, Monday Night Football and Narciso Rodriguez on Ebay.
IN-BETWEEN
YEARS
After a few years of gathering steam and moving the business to the East Village, Eena began the next chapter of Layerframe. With a new team and growing client roster, things were heating up. The big breakout project was launching Roc Nation official in 2012. This was the catalyst for several chapters over the coming years.
On the heels of Roc Nation, we met with Spotify in the fall of 2012 and began work with them the following Spring. Starting with the Pink Floyd catalog launch and the first ever Year in Review (now called Wrapped). At the same time we had started to manage several other clients including Nickelodeon, Made in America festival, Michael Kors and many more.
GOING
REMOTE
Nearing the end of '16, Layerframe had become more of a remote WFH agency, with Eena running a Florida HQ and keeping a team in Brooklyn, while also working with team members from around the globe.
These years were packed with steady projects from ongoing Spotify headliners to yearly festival engagements, and of course the addition of The Game Awards as a major part of our client roster.
Then Covid hit. As the industry dramatically shifted, we were able to maintain a smooth transition and keep working all the through the pandemic, producing some of our best work to date.
WORK FROM
ANYWHERE
Throughout '21 and '22, we embraced the wave of change in our industry and online, getting deep into Blockchain and NFTs. In addition to our client work, we invested in our own IP, kicking off production on several passion projects, like World Design Champ (a head-to-head design battle streaming show) and Gritty Cats (a custom NFT collection).
During this period, we also made the decision to focus our attention on building out strategic partnerships and DAMs (Digital Asset Management).
FUTURE
FORWARD
We're forever curious and dedicated to creating incredible and inspiring experiences, as well as helping our clients achieve their goals, no matter how challenging. We have successfully managed more projects than most can count, and we're still hungry.
Our plan is to heavily focus on the new age of design and motion, with an emphasis on AI. Simultaneously, we’ll continue to deepen our DAM expertise and strengthen our relationships with our partners..
