Spotify x Billie Eilish

We worked with Spotify to create an interactive and personalized microsite designed to promote to the Grammy Award-winning artist's new single, A Letter to My Future Self.

View the Site

Project Snapshot

Greater Connectivity & Purpose

Our team designed an interactive microsite to connect users and give them an opportunity to send their future selves a message.

Personalized & Unique

As a user enters they have the ability to create their own letter to their future self, sign it, and set a date to receive it.

Message to Your Future Self

The message behind Billie's new song was portrayed perfectly with this integration with over 100,000 letters sent by users.

Watch Clip

Project Details

A Unique Time Capsule

A meaningful collaboration to allow users to send personalized message to their future selves. Inspired by the music video for the single the site is an auditory and visual mood piece for fans.

Fueled by Authenticity

Every user was able to personalize their letter using our custom interface, as well as being able to select a particular date of return.

Socially Gratifying

The launch was greeted with tremendous excitement and engagement. Here are some of the posts from Spotify, Billie, and the rest of the team.

Press Quote

"...gives listeners an intimate glimpse into Billie’s mindset and her optimistic view on the future, the microsite encourages fans to write uplifting, dream-filled letters."

@cultrdotdom