The first of its kind, this experience of Soundtrack Your Ride allows Spotify users to sync their listening habits and flow through a quiz in order to generate a personalized playlist for their ride.
Our team worked with Spotify to create the overall creative direction, branding and design for this activation. This included UI/UX design as well as promotional cards for social media use.
Based on the starting location and destination that a user enters, the playlist generated will match the overall duration of the ride. The user also has the ability to add or remove time from the calculation.