Prior to the lineup announcement, the site functioned as a real-time countdown to the festival date. This built momentum for the Client's marketing team as well as ticket sales.
The site and corresponding mobile app were a very easy way for the Client to communicate news, announcements and updates to festival attendees.
The festivals website and its content is directly linked to the iPhone &Android mobile app. This allowed festival-goers to view LIneup details as well as a live Map of the festival grounds.